Aberdeen marketing and communications specialist Fifth Ring has teamed up with a Brazilian counterpart in a move which both firms hope will lead to new business in the international oil and gas market.
The strategic alliance with Rio-based Zoom Out will see the companies co-operate on digital media, public relations and brand strategy projects for a wide variety of clients and on both internal and external campaigns.
It also sees Fifth Ring extend its operations from its current bases in Aberdeen, Houston, Dubai and Singapore.
Ian Ord, the Aberdeen firm’s founder and business development director, said: “We are really excited to announce this latest addition to our global footprint. Zoom Out is the leading oil and gas focused B2B (business to business) agency in Brazil, so it aligns perfectly with the existing Fifth Ring offer.”
“We have been looking for the right associate agency in Brazil for some time and, after working with Zoom Out on a number of projects, we have decided to enter into this formal agreement with the team there.
“Our worldwide reach and experience along with Zoom Out’s market expertise in South America really is a formidable combination for our clients and those companies entering or operating in the South American markets.
He added: “The Brazilian energy industry is on the cusp of significant change, with many companies now eyeing the opportunities that exist there. Together with Zoom Out we are ideally placed to help companies access and grow in this important market.”
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