BP has become the newest major sponsor of Glasgow’s 2014 Commonwealth Games as the city bids to raise £100million of external funding.
With a budget of just over £470million, the organisers are hoping to raise an additional £100million through commercial deals. They have already brought on board Emirates Airlines, Dell, Cisco and Toshiba as major sponsors.
“A games with breadth gives us lots of room to bring in companies,” said Ty Speer, deputy CEO of the 2014 Games.
“I can see another 10-15 deals coming through, some are near completion,” he added.
This is a second major sporting event that the British oil company will support in the recent years, following their backing of the last year’s Olympic Games in London.
Unlike at the Olympics, however, BP will be able to display their brand in Glasgow for commercial purposes.
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