Business events linking Aberdeen and Houston in the US have significantly extended their reach by going 100% digital, the man behind the annual tie-ups has said.
Granite PR founder and managing director Brett Jackson added the latest Aberdeen-Houston Gateway was so successful that a similar format would be used for another event this autumn.
The Aberdeen-Norway Gateway, scheduled for around the time the 2020 Offshore Northern Seas oil and gas conference and exhibition should have taken place in Stavanger, will be run along the same lines on September 2.
This month’s event linking business representatives in Europe’s oil and gas capital with their Houston peers was the eighth in the series.
It was originally due to take place in its usual video format at the end of March.
But Covid-19 caused a swift change of plan, with Granite PR adopting an all-new digital format to deliver the event via a series of online sessions last week.
A total of six free podcasts, two webinars and assorted online discussions replaced traditional visits, face-to-face meetings and a showcase lunch, allowing delegates to meet each other virtually.
Mr Jackson said the “debate and chat” had continued this week, adding: “We were able to create a safe and secure environment for people to come together in a way which is appropriate to current circumstances, and open the event up to a wider audience which is not limited by geography.
“Adopting this digital format also creates the possibility to grow the Gateway beyond a once-a-year meeting and host more regular sessions throughout the year – which is an exciting prospect.”
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