The shop window for Britain’s £9billion subsea industry will now be known as Subsea Expo and will stretch to three days versus the prior two-day format.
Subsea Expo, which marks Subsea UK’s 10th anniversary, will be held at Aberdeen Exhibition & Conference Centre over February 5-7.
The change also marks significant growth of the show, which began in 2004 with 40 exhibitors and around 200 delegates.
Neil Gordon, chief executive of Subsea UK said: “Our annual exhibition and conference has grown to become a leading event in the international subsea calendar.
“The time is right to rebrand and review the format to ensure it is topical, relevant and fresh and continues to attract the subsea fraternity from around the world.
“This will be a must attend event for everyone in the industry from around the world to find out why the UK is a world-leader, learn about the challenges facing us in the future, see new technological applications and new technology in action and network with senior decision makers from across the supply chain.”
The decision to rebrand the show comes as Subsea UK reports reaching its highest membership numbers ever.
There are now 280 subsea companies, representing the entire supply chain, subscribed to Subsea UK. This is almost 40% of the total industry in Britain.