French energy giant Total is expanding into the residential gas and power distribution market.
The new offering, Total Spring, will provide natural gas and green power that is 10% cheaper than regulated tariffs.
Patrick Pouyanné, chairman and chief executive officer, said: “Although the residential market was deregulated 10 years ago, French consumers haven’t really seen the effect on their bills.
“Today, Total is rolling out a unique offering in the French residential market: an affordable, reliable and simple solution.
“In 2011, we successfully introduced the Total Access service station concept. We’re aiming to repeat that success today with Total Spring, the most competitive natural gas and green power offering in the market. We hope that nearly three million French customers will place their trust in us and subscribe.”
The Total Spring rollout will be supported by a major multimedia advertising campaign beginning on October 8.
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