Energy giant Maersk is looking to expand public awareness of the industry with the launch of the first oil video game.
Quest for Oil is a real-time strategy game which will give players an insight into the operations of an rig and producing oil and gas.
“New times calls for new measures, and we want to use the computer game to tell the story of an extremely innovative business, which the entire world depends on, in a new and engaging way,” said Maersk drilling CEP Claus V Hemmingsen.
“We wish to engage in dialogue about our oil and energy business through gamification and at the same time give all interested the best opportunity to experience the underground.”
The game puts players on drilling rigs off Qatar and the North Sea, testing their analytical skills to look at drilling data and maps as they hunt for new supplies to tap into.
The game, free to download for PCs and Macs, was developed by FRND, Quartz and Co and Serious Games Interactive.
“The world’s need for oil and gas is leading exploration into ever deeper waters and ventures demanding precision and cutting edge technology,” says Jakob Thomasen, CEO of Maersk Oil.
“It’s a sophisticated, fascinating industry and ‘Quest for Oil’ offers everybody a glimpse of what oil and gas exploration is all about today.”