Total has today been named the main sponsor of the Africa Cup of Nations.
The oil major struck a deal with Confederation of African Football (CAF) for the next eight years for 10 different events.
“This partnership is a major milestone in our ongoing search for additional resources to accelerate African football’s development, bring its governance up to date, upgrade its sports infrastructure and advance its performance globally,” said Issa Hayatou, president of the Confederation of African Football.
“As a leading multinational in its field, with strong ties to Africa, Total will make a significant contribution to CAF’s initiatives to foster personal and professional growth for young Africans.”
The first event will be the Africa Cup of Nations (AFCON), which will be renamed Total Africa Cup of Nations,and held from January 14th to February 5th, 2017 in Gabon.
Total chief executive Patrick Pouyanné said: “We are delighted to partner with CAF, because Africa is part of Total’s makeup.
“Through this commitment, we hope to strengthen ties to our stakeholders and customers through exciting, celebratory events that are always popular, including within our own teams.”
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