The number of UK households switching their energy provider rose by 30% in the first half of the year, according to Ofgem figures.
More than 3.8 million switches took place between January and June as people changed their energy supplier – around a million more than the same period last year, the regulator said.
Around 1.6 million domestic gas customers and 2.2 million domestic electricity customers found new suppliers.
However, the figures also show that 66% of domestic customers are still on the most expensive standard variable tariffs.
Last month Ofgem said it will work closely with suppliers to help “disengaged customers” who remain on expensive tariffs to shop around for better deals.
The watchdog’s response followed a report published by the Competition and Markets Authority (CMA) in June setting out ways in which the market could be improved for customers.
Following a two-year investigation, the CMA warned that 70% of people were on the more expensive “default” standard variable tariff, costing consumers £1.4 billion more than a competitive
market.
Ofgem said customers could save more than £300 by leaving expensive standard variable tariffs for the cheapest deal, often a fixed-term tariff.
The average standard variable tariff of the larger energy suppliers as of July 28 was £1,066 compared with the cheapest tariff available on that date – a one-year fixed tariff – costing £758, a saving of £308.
Ofgem senior partner for consumers and competition Rachel Fletcher said: “Great deals are there for the taking. There are very competitive offers and many more suppliers to choose from, and that’s why more consumers are switching.”
Small Business, Consumers and Corporate Responsibility minister Margot James said: “Thanks to Government action, it’s easier and quicker to switch than ever before. The number of suppliers has more than tripled since 2010 and it is great to see more people have already taken advantage this year by switching and saving money on their bills.”