Shell has completed the takeover of UK household energy provider First Utility.
First Utility is now a wholly-owned subsidiary of Shell, within its new energies division.
Colin Crooks, previously Shell’s vice president, downstream strategy and portfolio, has taken over as chief executive of First Utility.
Mr Crooks said: “Bringing such a well-respected and innovative company into the Shell group will enable us together to offer even more choice and value to consumers in the UK and Germany.
“The rapidly-evolving retail energy market is a natural place for Shell to expand its business, building on the trusted relationships we’ve built with our millions of forecourt customers. We aim to grow our customer base by offering an attractive range of products and a real alternative to other companies in the sector.”
The deal was initially revealed in December.
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