Denmark’s DONG Energy is changing its name to reflect its new pure play status as a renewables developer.
The former oil and gas operator, who shed its assets to focus on green projects, has said the current name – which stands for Danish Oil and Natural Gas – does not “fit the company anymore”.
As a result, the boards has today called an Extraordinary General Meeting to ask the shareholders to approve a change of the company name to Ørsted.
The new name – Ørsted – references the innovative Danish scientist Hans Christian Ørsted (1777-1851). Ørsted spearheaded several scientific discoveries, including the discovery of electromagnetism in 1820, which helped lay the scientific foundation for how today’s societies are powered.
As part of becoming Ørsted, a new logo and brand identity will be introduced.
The new brand identity is inspired by the Danish design tradition in being simple, functional and human and supporting a sustainable way of life.