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Aberdeen to move away from ‘oil tourism’

Aberdeen is going through a “period of reinvention” to move away from a reliance on visitors linked to the oil and gas sector, a tourism expert said yesterday. Andrew Martin, director of the Scottish Centre of Tourism at Robert Gordon University’s Aberdeen Business School, said efforts were being made to develop hospitality niches in the north-east, such as golf tourism and the whisky and castle trails. Any hopes of replacing lost income from the energy industry were “un-realistic”, he added. Steve Harris, chief executive of tourism body Visit-Aberdeen, said the Granite City’s weekend visitor market was holding up well, with numbers higher “than before”, while plans to create a single marketing organisation for the north-east would boost them further. Mr Martin and Mr Harris were speaking after a new study revealed yet more hardship for hotels in Europe’s energy capital, as low oil prices drive custom away.

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Drop in oil and gas prices leads to hotel revenue fall

Low oil and gas prices steered Aberdeen hotels to double-digit percentage falls in both occupancy and revenue for the second month on the trot, a new report says. And there is uncertainty as to whether hotel prices will be ratcheted up for next month’s Offshore Europe conference, a common practice in the Granite City. Aberdeen hotel rooms generated £52.45 a night on average in May, down an alarming 30% year-on-year, according to accountancy network BDO’s survey of three and four star establishments. Edinburgh, Glasgow and Inverness all experienced strong increases in revenue, though the Scottish capital was the only location to enjoy a rise in occupancy.